Zukti Sales & Marketing Jobs

 1) Analyze Your 2014 Sales & Revenue Trends

Where did your sales and revenue come from in 2014? Is most of your company revenue from existing customers or new customers? How long was your average sales cycle? Who were your best (and worst) customers - why? What are your best lead sources? Are prospects getting stuck anywhere in the sales cycle? Why did you lose the opportunities you think you should have won? Could your close rate be improved? Document your lessons learned, and start thinking about improvements you’d like to make in 2015.

2) Analyze Your 2014 Marketing Trends

How much traffic did your website get? How many leads did you generate online and offline? How many leads converted into customers? Did certain blog posts perform better than others? Are you happy with the return you’re getting on your investment?

3) Define Your One-year Company Vision

Where do you picture your company by the end of 2015? Write a one-page description of what things will look like 12 months from now - be specific, and don’t be afraid to dream big! Don’t forget to include the ideal picture of what your sales and marketing would look like if you had a magic wand!

4) Set Your Company Priorities & Goals for 2015

What’s standing in the way of achieving your vision? What projects need to get done in order to achieve your vision? Make a list, and pick 3-4 things to focus on in the first quarter. How are you going to measure success? Make sure you have metrics that you can track! We like to use the Vision Traction Organizer (V/TO) from the Entrepreneurial Operating System for this step.

5) Review & Update Your Ideal Customer Profile and Personas

Look back your best customers and make sure you identify the characteristics that make them profitable and enjoyable to work with. Make sure your ideal customer profile and buyer personas are accurate and reflect the kinds of customers who will help you reach your 2015 growth goals.

6) Check Out Your Competitors

You accomplished a lot in 2014 - chances are your competitors have been busy too! Get into intelligence gathering mode and complete an analysis of your top three or four competitors. Take a look at their websites to see what may have changed, look at their company profiles on LinkedIn, and spend some time on Google looking for news and press mentions. Run their websites through the HubSpot marketing grader and see how their online presence compares to yours.

7) Confirm Your Differentiators

Make sure you are clear on what makes you different from your competitors. Talk to some of your customers and find out why they chose to buy from you - and what could make them switch teams and buy from your competitors instead.

8) Review and Organize Your Marketing Collateral

Make sure that your printed and digital marketing materials are written and designed to attract your ideal customers and communicate your company’s unique qualities to prospects and customers. Make sure copyright dates are updated, that your style guidelines are being followed, and that everyone on your sales team is using the right version!

9) Review Your Website and Online Marketing

Take a look at your website and social media channels to make sure that are designed to attract and educate your ideal customer. Is your branding and messaging consistent? Are you engaging with the right target audience? Is your content compelling and educational? TIP: HubSpot’s Marketing Grader can give you a quick snapshot of what you’re doing right, and where you could improve.

10) Review and Document Your Sales Process

Is your sales process set up to close the quality and quantity of customers you need to reach your company’s growth goals? Does everyone on your sales team follow the same process for qualifying and nurturing prospects? Is your process documented? Is your CRM (customer relationship management) system set up to support your process efficiently and effectively? Could you be using any automated tools to make your process more efficient?

At their best, both sales and marketing are opportunities for the creation of mutual benefit. They should never be, as depicted in The Wolf of Wall Street, a means to “get one over” on hapless buyers. What you ultimately want from a buyer is not a sale, but a relationship. Relationships should be built on trust, and while the world of sales certainly allows for the possibility of convincing a buyer to buy something they know they do not need, this requires great skill and results in an asymmetrical transaction–one that is to the primary benefit of only one party. This does not foster the trust that is the foundation of any positive brand relationship. In marketing, Convincing someone of something is both extraordinarily difficult and generally a bad idea.

  A sale is the exchange of a commodity for money or service in return for money or the action of selling something.
The seller or the provider of the goods or services completes a sale in response to an acquisition, an appropriation or a request. There is a passing of title (property or ownership) of the item, and the settlement of a price. A seller agrees upon a price which he willingly gives ownership of the item. The seller, not the purchaser generally executes the sale and it is completed prior to the obligation of payment. A person who sells goods or service on behalf of the seller is known as salesman or saleswoman.

Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand. The main purpose is to increase sales of the product and profits of the company. Marketing acts a support system to the sales team by propagating the message and information to the target audience.
Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product's value to the customer.